To uncover and illuminate the beauty and philosophy of craftsmanship — offering new choices for contemporary living.
To bridge Japanese and Arab craft cultures — and carry the value of craftsmanship into the future.
We believe in a way of living that honors what the Japanese Mingei movement called “the beauty of use” — the quiet dignity found in objects that are functional, handmade, and woven into everyday life.
Rather than mass production, we value things made with care and intention, rooted in local traditions and human hands.
Our aim is to reframe cultural heritage and everyday craftsmanship in ways that speak to how we live today — and how we imagine living tomorrow.
Authenticity
We interpret craft traditions and mingei philosophy with care — conveying the maker’s intention and cultural context with honesty.
Connection
We bridge makers and users, regions and generations, Japan and the Arab world.
Contemplation
We offer more than objects — we invite reflection, learning, and quiet discovery.
Sustainability
We are committed to sustaining not only the environment, but also the living cultures of handcraft and tradition.